Memory Foam is an observational, slice of life short film that closely follows Martin and Annette, a middle-aged couple in search of a new bed. As they move through a furniture store evaluating their options, the various beds seem to symbolise aspects of their relationship.
Where Martin sees the new bed offering them a fresh start, Annette sees unnecessary expenditure. Where Martin sees an opportunity for a renewed intimacy, Annette sees pressure and entrapment. Their misaligned intentions makes this shopping experience all the more painful for Annette who is unable to articulate honestly that new technologies in bedding will not bridge the distance between them.
In the end Annette selects a super king bed composed of two separate mattresses of varying firmness. She is particularly drawn to its memory foam overlay. There is something appealing about the way imprints are able to fade away. Nothing permanent. Though Martin doesn't warm to the memory foam right away, he convinces himself it is a good option. Eventually they reach a happy compromise. But the audience knows that happy compromise is an oxymoron. And perhaps, as Annette stretches herself on the bed while Martin pays, she knows it too.
Memory Foam is snapshot of love lost, despite good intention. Imprints that fade away for no ostensible reason.